For Every Smile

Privacy Policy


Who we are

Ashby Felds Dental Centre is a dental practice registered at 5 Wimborne Place, Daventry, Northamptonshire, NN11 OXY. 

If you would like to contact us about any of the information contained within this privacy policy you can contact our Data Protection Officer Rachel Bebbington, by email on or telephone on 01773 712100.

What information we collect about you 

We collect information about you when you enquire about our services or make an appointment with us for treatment. We will retain details and clinical notes relating to the care you receive within our practice and from third parties. 

We also collect information about you when you voluntarily complete patient satisfaction surveys, participate in competitions or provide feedback to us.

How we will use the information we have about you

We will use information about you to enable us to arrange appointments with the appropriate clinician and to ensure that you are receiving care appropriate to your clinical needs. 

Our regulators, The General Dental Council, and the NHS require us to create and retain records of the dental treatment that is provided to patients. We are obliged by law to keep these records for 10 years after the last date of treatment.

  • We will not disclose your personal data, including records of your treatment, unless required to do so by law, or with your explicit consent. (If you have been referred to treatment with us by another medical professional, we may disclose details of your treatment to them where appropriate).
  • Wherever possible we will discuss any disclosure with you in advance. We will never pass on your information to a third party for marketing purposes without explicit consent.
  • We may share your information with selected third parties including; NHS England, dental laboratories, our software providers and hardware support provider, other medical professionals by way of referral.
  • We will use your information to provide you with details about other services or products that we offer that we think will be relevant to your ongoing care or of may be of interest to you.
  • Marketing: We may send you information about products and services of ours and other companies we work with which may be of interest to you. If you have consented to receive marketing you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email you withdrawal request to

Access to your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all, of your personal information please email or write to us at the following address; Ashby Fields Dental Centre, 5 Wimborne Place, Daventry, NN11 0XY.

If your personal details change, or it comes to your attention that the information we hold about you is inaccurate in any way please let us know and we will make the appropriate corrections.
If you have concerns about the way in which we have handled your data, or are not satisfied with our response to any complaint you may have made, you can complain directly to the Information Commissioner Office.
Where we store your personal information
All information you provide to us is stored on our secure servers. When dental records are shared with third parties, this is done through an encrypted file sharing service. Unfortunately, the transmission of information via the internet is not completely secure. 

Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Other websites
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Changes to our Privacy Policy
We regularly review and will update our privacy policy and other policy documents when necessary. 
This privacy policy was last updated on the 1st June 2024.
AFDC Privacy Policy Page CQC
AFDC Privacy Policy Page BDA Good Practice
AFDC Privacy Policy Page - Association of Dental Administrators and Managers
Dental Care in Daventry - NHS and Independent

Visit Us

We're conveniently located, with easy access from the A361, A45 and A5.

Free parking available.